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Email Marketing + Intelligence

WE'RE OBSESSED WITH 

DELIVERING BETTER RESULTS 

THROUGH EMAIL MARKETING.

The Four Foundations of Success

Trust, Expertise, Partnership, Commerciality

Trust

Great relationships are all built on the same thing: trust. We earn your trust through our skill, integrity and professionalism. Trust is essential for our relationship to be successful. Our customers trust us with their brand and their business and it’s a responsibility we take seriously.

Expertise

We constantly evolve our way of working to stay on the cutting edge, aware of the latest trends and developments, in order to give our clients the advantage over their competitors. Our expertise is built around using data to understand what people want, what delivers results and what makes the best use of your money.

Partnership

We care about what we do. That’s why we do it with sincerity, honesty and empathy. We’re an extension of your team and our focus on delivering an exceptional service with proactive guidance is what sets us apart from other agencies. We pride ourselves on listening to your needs and making sure you get exactly what you’re looking for.

Commerciality

Too many marketing agencies make decisions based on whims, hunches and gut feelings. We’re not one of these. We make evidence-based decisions driven by data to ensure lasting success for our clients. Everything we do has a commercial objective and we make sure we help you achieve your business goals.

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About Mailligence

We help you to send better email marketing campaigns!


We’re Mailligence and since 2010 we’ve been helping business like yours grow, develop and thrive by turning data into sales with our market-leading email marketing campaigns. We make it our business to understand yours. Through understanding your customers’ likes, preferences and behaviours, we’re able to deliver hand­-crafted, relevant and personalised email marketing campaigns, built around ensuring there is a significant return on your investment. We’re powered by data, technology & intelligence; fueled by design thinking.

We’re motivated and inspired every day by how our customers use our email marketing services – for some these services could mean finding creative solutions to the business problems, for some they could mean developing breakthrough ideas, and for some, it could simply mean to stay connected to what’s most important to them.

If there is one thing that we all can agree upon at Mailligence, it’s that we all love email. From strategizing and designing to implementing and analyzing, our teams at Mailligence eat, sleep, and breathe email marketing.  We have designers, copywriters, client managers, developers, coders, analyzers, marketing gurus, and project managers who all work together to ensure that we provide our clients with awesome emails. Our main mission? To provide our clients with email marketing services that get results.

The perfect solution to Make your business work better. We call it boundaryless marketing.


Email marketing has the best global reach. No matter where you are or when you need to reach people, targeted emails can reach their targets. There are no boundaries when it comes to email marketing. We've been helping our customers in reaching their customers with the perfect tools and highly skilled professionals.

Are you a company?

Need advice on Email Marketing? Or do you want us to do the hard work for you? We introduce you to a full service based on your requirements.

Are you an agency?

With our Email Marketing model for agencies you’ll be able to manage all your customers from one place.

The perfect solution to Make your business reach your targeted market.


Email marketing solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a dinner placemat or in a periodical with no control of who will see it. With Mailligence email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data.

Top 7 things to do for 

email marketing success


Most companies now realize the power of great email marketing strategy. While a great site and ads can create traffic, a good email can keep a customer you’ve already once won over on your side. Remember that your email audience is made up of people who willingly subscribed to your email list. They either did this because they’re curious, they bought a product from you or they’ve used your site before. Those are all good conversion indicators. All you need to do is maintain that relationship.

Plan it out.

All the best marketing results come from a goal-oriented plan. Happy accidents seldom happen, and it’s hard to recreate them. Before sending out emails, make sure you know what you want to accomplish and how the email will help you achieve your goals. The last thing you want is to pester your subscribers with fluff emails.

Stay on trend.

You have to know your audience. Are they moms, millennials with freelancing jobs or retirees living the good life? Once you have that down, zero in on what recently caught their attention, whether that’s the news or the latest trend on Twitter. Stay on top of trends and makes sure you use in favor of winning over your subscribers.

Pick a subject line with a punch.

The first thing your subscribers see in their inbox is the subject line of your email. If you want them to open it, it has to stand out from the bulk of other emails they’re receiving. There are so many ways to do this — from shock and awe to straight to the point. You can take your pick.

Add great graphics.

Sometimes content alone cannot communicate the emotion of your message. You can add compelling graphics to make sure that your emails are as effective as it needs to be. Make sure you only add the images that make sense, though.

Write a suggestive copy.

Great copywriting is usually what differentiates an email that converts to a sale and one that doesn’t. You have to pick the right strategy, whether you’re going emotional, informative or creative. Whatever you choose, make sure that it delivers on the goal you set for that particular email.

Include a great landing page.

The worse mistake you can make is adding an action link that does not prompt an action. If the goals is to sell a particular product, the landing page should be where they can purchase the product directly, not the landing page

Test emails.

To make sure you’re sending out the appropriate emails that can convert to sales, test it internally first. Based on their response, you can adjust or send out these emails. You can try split testing and other methods for this.

We help you to send better 

email marketing campaigns
One
EMAIL STRATEGY

Your business revolves around your customers. Successful email marketing requires a deep understanding of customers and the anticipation of their needs. Your strategy should, too. Beginning with a focused exploration of your audience’s behavior as well as an audit of your email initiatives past and present, we uncover relevant insights for a strategy that influences perception, encourages action, and produces tangible results.

Four
PLATFORM MANAGEMENT

Email isn’t rocket science, but it’s more complex than many presume. Highly effective email programs draw on a range of tools and data sources over and beyond the core platforms. With an uncommon mastery and understanding of the nuances of both the lesser-known and the most popular ESPs, our technical team ensures that everything works optimally, is structured flawlessly, and meets your business’s needs.

Seven
EMAIL ADDRESS ACQUISITION

The average email list loses approximately 25% of its email addresses per year through the normal process of attrition. Essential to the lifeblood of any successful email marketing program is the ability to acquire new quality email addresses on a consistent basis. Quality email marketing starts with quality email contacts. Successful email marketers must make email address acquisition a regular, programmatic, and systematic part of their efforts, just to sustain — let alone grow — revenue.

Two
CREATIVE SERVICES

Compelling copy, captivating email design, & sophisticated HTML coding aren’t optional — at least not for emails that need to make an impact. Armed with an in-house creative team that’s savvy to both the artistic & functional elements of successful email programs, everything we create is designed to connect & engage while taking full advantage of the latest technology. Our team also have a job to do – motivate behavior & drive performance.

Five
EMAIL PRODUCTION

Mindful strategy deserves equally-mindful execution. Joining forces for the setup, testing, deliverability, and monitoring of every email campaign, our email production specialists pave the way for emails to make it to inboxes error-free. Mailligence commitment to providing the highest caliber of email production services is evidenced by the publication of the company’s rolling 6 month error-free rate of 99.92%.

Eight
REPORTING & ANALYTICS

Email marketing data lives across multiple silos including CRM, Web Analytics, E-commerce, and the ESP. Looking at any of these in a vacuum only paints a partial, and sometimes misleading, picture of performance. Integrating data from these silos, our analytics and technology teams work together for a diagnostic approach that paves the way to stronger future performance and ultimately, higher ROI. We provide actionable recommendations and continually optimize performance.

Three
ESP CONSULTING

Integration of multiple data sources and systems are required to drive personalized messages and fully leverage increasingly sophisticated automation, segmentation, and dynamic content capabilities. Transitioning email platforms is a complex task that requires a high degree of coordination as well as intimate knowledge of both source and destination platforms. Our solutions consultants have a deep understanding of all the major platforms enabling us to ensure a seamless and efficient transition.

Six
Email List Management

Your email marketing program is only as successful as your email marketing list–a list that is filled with people who are interested in and have given consent to receive information about your products and services. Mailligence team of email marketing professionals will help you develop and execute an email list growth plan that helps to ensure long-term growth, reduce list churn, and maintain list hygiene.

Nine
CLIENT SERVICES

We are a high-touch email marketing agency focused on building strong relationships with our clients; clients with high expectations. To us, strong relationships are about being committed to a common goal, clear and respectful communications, understanding what’s important, being focused and disciplined, and working passionately to ensure quality deliverables with superior results. We have always focus on great products, friendly service & a customer satisfaction attitude.

How it works!

From full-service management and ongoing strategic support to email audits and deliverability overhauls, we will assess and improve your program to help you crush revenue results. Our team is always up to date with the latest technologies and trends and will provide actionable results for your email programs.
Become our friend

Fill in the form and introduce youself. We would love to hear about your project and how you want to grow your business. All ears to understand your expectations from us & we love coffee?

Campaign Creation

Once we’ve built up an understanding of your customers and your business we then bring in the creative flair. Through our analysis, we’re able to create the right messages for your customers and identify the best way of delivering them, whether this be through utilising dynamic content and email automation or running a reactivation campaign. This means your customers will receive personalised and relevant content, which always stands the best chance of converting.

Who is your Customer?

Our first step is to develop our understanding of your customers by reviewing your primary data. This includes information you hold in mailing lists, customer relationship management systems!

Execution

It's time hitting targets with practised precision. Every email campaign we send out undergoes a strict sign off process where it’s tested across different devices and email clients by our developers and account managers. 90% of people will stop viewing an email if there are any issues with how it’s displayed. That’s why we we make sure all ours are executed precisely and with perfection. And being a process driven organisation helps us significantly reduce the margin for error.

Understanding your business

Before we make any recommendations on the type of emails you should be sending, we’ll delve into your past campaigns for a better understanding of the way your customers engages

Maximising Returns

Every email campaign needs analysis so we can learn what works for you, your business and your customers. By measuring everything we do we’re able to glean a better insight and understanding of your business to help us improve and refine the next campaign. Commerciality is one of our cornerstones and this is why ensuring you see a return on investment is key for us. Constant analysis of our email marketing campaigns enables us to do this. We are awesome Mails + Intelligence!

We help great Companies 

grow Their revenues online


Email Marketing statistics show that it's far from being dead, thus making it an essential tool for attracting and retaining customers.
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Spent

When you want to grow your business, acquire new customers, launch a new product, offer a promotion, you turn to email. Why? Because email delivers better than any other channel. Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
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Income Generated

Email Marketing delivers concrete ROI in the form of leads, monetization, and revenue—often, with shrinking budgets. With insight into what subscribers care about, marketers are better positioned to drive conversions.

Ready to discuss your next big plan?

Get in touch!

We would love to hear from you and learn more about your email program and how we can take your program to the next level. If you're looking for an email agency, or just want more information, we're happy to answer all your questions.

Contact mailligence!

USA
1155 F Street NW
Suite 1050
Washington, DC 20004

INDIA
Ground Floor, Tower B, 
Ocus Technopolis,
Sector 54, Gurgaon - 122002

get@mailligence.com
www.mailligence.com
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