WE'RE OBSESSED WITH
DELIVERING BETTER RESULTS
THROUGH EMAIL MARKETING.
The Four Foundations of Success
Great relationships are all built on the same thing: trust. We earn your trust through our skill, integrity and professionalism. Trust is essential for our relationship to be successful. Our customers trust us with their brand and their business and it’s a responsibility we take seriously.
We constantly evolve our way of working to stay on the cutting edge, aware of the latest trends and developments, in order to give our clients the advantage over their competitors. Our expertise is built around using data to understand what people want, what delivers results and what makes the best use of your money.
We care about what we do. That’s why we do it with sincerity, honesty and empathy. We’re an extension of your team and our focus on delivering an exceptional service with proactive guidance is what sets us apart from other agencies. We pride ourselves on listening to your needs and making sure you get exactly what you’re looking for.
Too many marketing agencies make decisions based on whims, hunches and gut feelings. We’re not one of these. We make evidence-based decisions driven by data to ensure lasting success for our clients. Everything we do has a commercial objective and we make sure we help you achieve your business goals.
We help you to send better email marketing campaigns!
The perfect solution to Make your business work better. We call it boundaryless marketing.
Need advice on Email Marketing? Or do you want us to do the hard work for you? We introduce you to a full service based on your requirements.
With our Email Marketing model for agencies you’ll be able to manage all your customers from one place.
The perfect solution to Make your business reach your targeted market.
Top 7 things to do for
email marketing success
We help you to send better
Your business revolves around your customers. Successful email marketing requires a deep understanding of customers and the anticipation of their needs. Your strategy should, too. Beginning with a focused exploration of your audience’s behavior as well as an audit of your email initiatives past and present, we uncover relevant insights for a strategy that influences perception, encourages action, and produces tangible results.
Email isn’t rocket science, but it’s more complex than many presume. Highly effective email programs draw on a range of tools and data sources over and beyond the core platforms. With an uncommon mastery and understanding of the nuances of both the lesser-known and the most popular ESPs, our technical team ensures that everything works optimally, is structured flawlessly, and meets your business’s needs.
EMAIL ADDRESS ACQUISITION
The average email list loses approximately 25% of its email addresses per year through the normal process of attrition. Essential to the lifeblood of any successful email marketing program is the ability to acquire new quality email addresses on a consistent basis. Quality email marketing starts with quality email contacts. Successful email marketers must make email address acquisition a regular, programmatic, and systematic part of their efforts, just to sustain — let alone grow — revenue.
Compelling copy, captivating email design, & sophisticated HTML coding aren’t optional — at least not for emails that need to make an impact. Armed with an in-house creative team that’s savvy to both the artistic & functional elements of successful email programs, everything we create is designed to connect & engage while taking full advantage of the latest technology. Our team also have a job to do – motivate behavior & drive performance.
Mindful strategy deserves equally-mindful execution. Joining forces for the setup, testing, deliverability, and monitoring of every email campaign, our email production specialists pave the way for emails to make it to inboxes error-free. Mailligence commitment to providing the highest caliber of email production services is evidenced by the publication of the company’s rolling 6 month error-free rate of 99.92%.
REPORTING & ANALYTICS
Email marketing data lives across multiple silos including CRM, Web Analytics, E-commerce, and the ESP. Looking at any of these in a vacuum only paints a partial, and sometimes misleading, picture of performance. Integrating data from these silos, our analytics and technology teams work together for a diagnostic approach that paves the way to stronger future performance and ultimately, higher ROI. We provide actionable recommendations and continually optimize performance.
Integration of multiple data sources and systems are required to drive personalized messages and fully leverage increasingly sophisticated automation, segmentation, and dynamic content capabilities. Transitioning email platforms is a complex task that requires a high degree of coordination as well as intimate knowledge of both source and destination platforms. Our solutions consultants have a deep understanding of all the major platforms enabling us to ensure a seamless and efficient transition.
Email List Management
Your email marketing program is only as successful as your email marketing list–a list that is filled with people who are interested in and have given consent to receive information about your products and services. Mailligence team of email marketing professionals will help you develop and execute an email list growth plan that helps to ensure long-term growth, reduce list churn, and maintain list hygiene.
We are a high-touch email marketing agency focused on building strong relationships with our clients; clients with high expectations. To us, strong relationships are about being committed to a common goal, clear and respectful communications, understanding what’s important, being focused and disciplined, and working passionately to ensure quality deliverables with superior results. We have always focus on great products, friendly service & a customer satisfaction attitude.
How it works!
Become our friend
Fill in the form and introduce youself. We would love to hear about your project and how you want to grow your business. All ears to understand your expectations from us & we love coffee?
Once we’ve built up an understanding of your customers and your business we then bring in the creative flair. Through our analysis, we’re able to create the right messages for your customers and identify the best way of delivering them, whether this be through utilising dynamic content and email automation or running a reactivation campaign. This means your customers will receive personalised and relevant content, which always stands the best chance of converting.
Who is your Customer?
Our first step is to develop our understanding of your customers by reviewing your primary data. This includes information you hold in mailing lists, customer relationship management systems!
It's time hitting targets with practised precision. Every email campaign we send out undergoes a strict sign off process where it’s tested across different devices and email clients by our developers and account managers. 90% of people will stop viewing an email if there are any issues with how it’s displayed. That’s why we we make sure all ours are executed precisely and with perfection. And being a process driven organisation helps us significantly reduce the margin for error.
Understanding your business
Before we make any recommendations on the type of emails you should be sending, we’ll delve into your past campaigns for a better understanding of the way your customers engages
Every email campaign needs analysis so we can learn what works for you, your business and your customers. By measuring everything we do we’re able to glean a better insight and understanding of your business to help us improve and refine the next campaign. Commerciality is one of our cornerstones and this is why ensuring you see a return on investment is key for us. Constant analysis of our email marketing campaigns enables us to do this. We are awesome Mails + Intelligence!